daily Diigo

daily Diigo 03/03/2011

In Uncategorized on March 3, 2011 at 8:30 am
  • tags: productivity

    • Lose an hour in the morning, and you will be all day hunting for it.—Richard Whately
    • 5. Wake up Thirty Minutes Earlier
      An extra thirty minutes in the morning is the difference between peaceful harmony and rapid-fire pandemonium. As long as you get to bed on time, waking up thirty minutes earlier should seem natural after just a few days. Use this time to think, stretch, shower, eat breakfast, and account for any unanticipated bumps in your morning routine.
    • 5. Wake up Thirty Minutes Earlier
      An extra thirty minutes in the morning is the difference between peaceful harmony and rapid-fire pandemonium. As long as you get to bed on time, waking up thirty minutes earlier should seem natural after just a few days. Use this time to think, stretch, shower, eat breakfast, and account for any unanticipated bumps in your morning routine.

      6. Drink a Glass of Water First Thing
      Water makes up 60 to 70 percent of our body composition, so it’s absolutely vital to stay properly hydrated. Even mild dehydration can cause your blood to thicken. This forces your heart to work double-time in order to push the necessary blood to your organs, which will result in noticeable mental fatigue. Also, a hydrated body is more efficient at dispersing energy-building nutrients to all its extremities. Since the average human body becomes slightly dehydrated over the course of a long sleep, you should drink a tall glass of water first thing when you wake up.

  • crash course for would-be entrepreneurs

    tags: startup

    • The winning team this weekend turns out to be the most practical. The three men conducted field research, visiting a park to ask young mothers if they would have rented maternity wear while they were pregnant, rather than buying it.

      They also created an online landing page to gauge interest. In 18 hours they had 37 Facebook “likes,” 80 visits to the site and 13 invitations requested. And Belliella.com was on its way, complete with the promise by a fashion industry insider serving as a judge that she would “open up my Rolodex” to help it make more connections.

    • In 54 hours, a business can be born. To participate, all they need is $50 to $99 (fees vary city to city) and a dream. Meals–seven of them, plus snacks–are even included.

      “It’s a crash course in startups

    • “We pry the ideas out of them and help them take the next step, which is not paying lawyers thousands of dollars. We teach them how to roll up their sleeves if they have a good idea.” (Not all teams stick together after the three days are over, but the experience teaches them the value of working together, and that does last beyond the weekend.)
    • The organization counts 800 startup ventures, of which 30 percent are still active three months later and 10 percent have gone into incubation or mentoring.
    • “There’s a lot of value in testing an idea,” Reiser says. “You get to talk about it with people and get feedback. You could find out it’s a terrible idea and move on.”
    • “If you’re building a prototype over a weekend, you go for tech,” Reiser says, because you don’t need an office, supplies or other tangibles, only digital assets.
  • tags: prospecting

    • in my acting days, I recall blowing auditions because I was trying to knock it out of the park. Instead of focusing on getting the callback, I was focusing on getting the part. What I should have done was focus on getting the callback. Then, once I had the callback, work on getting the second callback. Then, once I had the second callback, work to get the producer’s meeting. Once I had the producer’s meeting, work to get the screen test and so on. I want you to do the same thing with your direct outreach. Take it one step at a time and you’ll do fine, and it will feel more authentic to you.
    • When reaching out to others, you’ll go through multiple stages of relationship development. At each stage of the process you’ll hopefully build more trust and earn more credibility with your new friend. It’s important to remember, however, that no relationship will develop in the exact same way. There isn’t a secret formula that will guarantee everyone will love you and do exactly as you wish, but there is a way to know whom to contact when, how to make contact, and whether to do it again.
  • tags: emailMKTing

    • “But it is only effective if it’s written with your client in mind. You have to focus on the issues your clients have. If you do that, you are going to get responses.”
    • Not only will you get responses, but prospects will agree to meetings and proposals
  • tags: innovation

    • In 1970, Apollo 13 went on a lunar mission. The launch was successful, but a fault from inside the space module caused an explosion that turned the exploration into a test for survival for the crew. Carbon dioxide exhaled by the astronauts began to build up in the module. On the ground, an engineering team had to figure out a way to clean the air with only the equipment on board and very little time. It was the unbelievable constraints and the pressure of lives at risk that drove them to a totally unexpected solution. They figured out a way for the command module’s square air cleaners to be used in the lunar module’s round receivers. Who says a square peg can’t fit in a round hole?
    • Good improvisation also follows unspoken rules: You must accept all contributions, you must justify anything that’s introduced on stage, and everyone must participate. Yet by adhering to these boundaries, improvisers know they can be wildly creative in all other ways.
    • “Highly creative adults frequently grew up with hardship. Hardship by itself doesn’t lead to creativity, but it does force kids to become more flexible — and flexibility helps with creativity.”
    • The economic downturn has forced us to realize that business will never, ever be conducted in the same way. We have to be more innovative, leaner, faster and smarter. From this difficult time, companies have started collaborating with former competitors, created unforeseen relationships with their clients through social media and created products that are better, yet cheaper. They’ve discovered creative ways to address unexpected constraints.

      So the next time a situation just seems too hard, too locked down, and surrounded by boundaries, think like an improviser. This could be your best opportunity for a creative solution.

  • tags: mobileMKTing

    • great news… about mobile advertising. The phone companies and carriers already have the demographics down to the person. Name a phone model, and they’ll tell you which group is most likely to own it. The data is so much better than Nielsen TV ratings.

      You’ll get still more data, Zsigo says, if customers are using your app.

      Mobile ad “clicks” are so much more valuable than a website click. When a mobile ad is clicked, the advertiser can capture the device make and model, the carrier, uniques (no cookies required), the referring site and whether the person is a repeat visitor. That’s a lot of valuable sales information.

      So yes, it’s a total pain figuring out the mobile audience. But it’s also where the money will be.

  • tags: Groupon pr

    • Compare that to competitor LivingSocial, which managed to surge traffic 80% with just one popular discount on Amazon.com.
  • tags: Google

    • getting your Google Places profile set up is an important step to claiming your presence online.
    • So how do you decide what categories to pick? Simply search for a term you want to be found for, and take a look at the Place Pages of the businesses listed.
    • make sure your info is consistent across all of the other business directory sites.

      Start with the two main ones that feed Google Places – Localeze and InfoUSA. If your information is incorrect in those databases, you could end up with that info re-appearing back in Google Places in addition to the beautiful profile you just created.

    • People rarely leave reviews for a good experience (but will always leave one for a bad experience) and the good ones are obviously more helpful. Send follow up emails to clients and ask for a review. If you have an email newsletter, ask in there. See a client using a smartphone? Ask if they have the Yelp app. Put the Yelp sticker in your window.
  • tags: tech

    • Mr. Weston, who has sold his company’s audio and visual-presentation software to more than 9,000 houses of worship. “It was straight through word of mouth that I got more and more customers.”

      Churches are increasingly embracing technology. Many now have websites and social-media profiles, and some rely on audio and video tools to aid congregants seated far from the pulpit.

    • Germantown United Methodist Church in Germantown, Tenn., uses the services of several small technology providers, says Donna Thurmond, communications director. These include a Web-hosting, information-technology, videography and software company. The church, founded in 1840, has YouTube, Facebook and Twitter profiles.
    • You can imagine if I do it one time for a church, and there are things I learn, I can apply that knowledge to the next church I work with
    • Who better to sell your product or service than the man or woman standing in front of [the congregation] on a weekly basis? It’s someone they have a relationship with, and more importantly, it’s someone they trust
    • And as much as referrals can help businesses, bad work can put their reputations at risk among the congregation.

      “Anything that provokes an emotional reaction because it’s done wrong can result in bad word of mouth, particularly when you have groups that value each other’s opinion,” says Ms. Kahn. “People tend to talk more about dissatisfaction than they do satisfaction.

  • tags: emailMKTing

    • The Girl & the Fig, which operates three restaurants and a catering business in Sonoma, California. The company publishes a monthly e-mail newsletter called Figbits, which typically includes recipes and information about upcoming events. The newsletter helped CEO Sondra Bernstein garner hundreds of preorders for her first cookbook as well as about 300 downloads of the company’s new iPhone app in two days.

Posted from Diigo. The rest of my favorite links are here.

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