daily Diigo

daily Diigo 04/10/2011

In Uncategorized on April 10, 2011 at 2:30 pm
  • tags: Groupon

    • from class actions around the terms of its deals, state regulator cease-and-desist letters around its marketing of alcohol and the me-too business plans of 425 competitors that have flooded the marketplace.
    • Groupon keeps half the revenue, the retailer gets the other half without having spent any money up front, and the consumer gets a deal.
    • complications over accounting for sales tax: Who pays it, and on what amount–the face value or the amount that consumers paid? And who collects that 10% federal surcharge on the ubiquitous tanning-parlor deals? Says Lefkofsky, “We can’t worry about the noise that the legal system creates, and we just have to keep doing what’s right.”
    • the percentage of deal e-mails that are opened has fallen from an astounding 66% last year to a still very good 40% of late
    • Groupon’s market share, 70% at the start of the year, slid to that of its closest competitor, Amazon.com-backed LivingSocial. Across the top 20 metro areas that month both Groupon and LivingSocial generated $1 million a day from their deals, says Moran. In February Groupon generated $1.5 million a day from its deals and LivingSocial only $500,000.
    • just 20% of customers using Groupons return to a retailer for a second, nondiscounted visit. That’s a steep price to pay when selling a service for 75% off or more after commission
    • except for a Gap promotion and some others, national retailers aren’t flocking to use Groupon, appearing more inclined to replicate the process than use the company
    • That leaves mom-and-pop businesses as the addressable market.
    • “Anybody can build a mailing list, but discounts don’t mean loyalty,”

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daily Diigo 03/08/2011

In Uncategorized on March 8, 2011 at 1:30 pm
  • tags: howTos loans

    • How will the SBA-backed loan-application process be different than it was three years ago?

      Reilly: You need to be prepared to have more skin in the game. You can’t put 5% or 10% down and get a loan. Those days are gone. If you want someone to lend you money, you need to share the risk, and in a painful way. Depending on the lender, you should expect to put up 20% to 25%.

    • You need financial statements or three years of tax returns, and a business plan that explains what happened over the past two years. You need to know what you want to do and what it takes to do it, then figure out what it’s going to cost. You have to have a good, realistic plan. Don’t ask for less than you need. But don’t over-leverage yourself.
    • They want to make sure your business cash flows. They want to make sure your plan is realistic and will cover your debt service and leave money left over for the entrepreneur to live on.
  • tags: salon customerSvce

    • Drybar, a Los Angeles start-up that sells $35 shampoo and blow-drys—blowouts, in the trade—and not much else.
    • If I read you a long list of spices—cinnamon, marjoram, turmeric, etc.—you would remember the ones at the beginning and at the end
    • The ones in the middle would be a blur. That’s how people remember customer service.
    • Hi. Welcome to Drybar. Have you been with us before? Can I get you something to drink? I love your earrings.
    • Off-site reservation agents now handle calls.
    • people who can adjust themselves to the personality of the guest,” he said. “Everyone should be able to deal with someone who is depressed or with the no-nonsense businesswoman.”
    • Cool: I’d be happy to. Not cool: Sure
    • Walt Disney Company. “We always told the housekeepers, ‘You are not here to clean rooms. You are here to create a memorable experience for your customers,’
    • You want to start out with the two questions that really matter: Will you come back? and Will you refer your friends?
    • From his Nicole Miller days of sprinting after angry clients, Landau learned “the power of turning customers around.” Drybar’s co-founders and the experts agreed that resolving customer complaints is among the best ways to earn loyalty. In their book, Inghilleri and Solomon recommend lengthy apologies to give customers the chance to connect emotionally.
    • money is not always the best remedy. Particularly for customers who are not buying on price, he said, companies should consider a thoughtful present or service. He approved of Drybar’s restitution for an unusually long wait—which happens occasionally when the previous client turns up late or has vast quantities of hair. In that case, the client may receive a free scalp massage to help pass the time.
  • tags: seo

    • Search engines are a primary way people look for web sites, but they are not the only way.

      People also find sites through word-of-mouth, traditional advertising, the traditional media, newsgroup postings, web directories and links from other sites. Many times, these alternative forms are far more effective draws than are search engines. The audience you want may be visiting to a site that you can partner with, or reading a magazine that you’ve never informed of your site.

      Do the simple things to best make your site relevant to search engines, then concentrate on the other areas.

    • search engines shouldn’t be the sole source of how people gain traffic. I’ve written several times about search engines being fickle creatures that no one should build a business around.
    • Is your site accessible to search engines? Are you paying attention to your title tags? Are you thinking about the copy you write? And most of all — do you have good content?

      If you’re a start-up, do take Dixon’s advice not to expect that SEO will propel you to IPO heaven on a rush of traffic. Let’s face it — for a lot of start-ups, nothing is going to do that, because you’re pitching a new, unproven product that might not be the awesomesauce you believe.

  • tags: retail fashion

    • potential for high-fashion sales online
    • When shopping online, consumers respond best to items that feel “special,”
    • In order to transfer real life trunk shows online, Moda Operandi is capturing each runway piece in high resolution, with 360 degree bite-sized videos to boot. The site also boasts a membership-only structure intended to preserve an air of exclusivity.
    • Also vital for Of A Kind’s success thus far, its host: Tumblr. “You put up a picture and people re-blog it 200 times. You don’t have to do that much in terms of marketing,” Mazur says. “We’d been on Tumblr long enough to know … it’s a really beautiful, visual platform, and Tumblr is a breeding ground for early adopters.” Like Garmz and Fabricly, Of A Kind’s platform moonlights as a crowdsourcing tool. “Our blog section has been an incredible testing ground for us.
    • the biggest thing Of A Kind shoppers are asking for? “More social media integration … they want to be able to tweet about a purchase or add it to their Facebook page,” Mazur says. “They’ve asked to see how other people are wearing and styling our product.
  • tags: seo howTos infographics

    • Find information that can be visually represented.
    • Focus on content that triggers an emotional response.
    • Ways to add humor
      • Tips for Working with Designer

        • Get them involved early. I send over an email after the first brainstorm. I want them to be a part of the team, not just a tool I leverage to produce the graphic. I want them excited about it and feel a sense of ownership over the project as well.
    • $500 to help seed, which lead to 10,000 paid views, but we ended receiving about twice as many SU views as that due to free stumbles.
    • Find most influenced accounts to see who most RTs X person’s content. Use tools like Klout, TweetStats, or the Twitter API.
    • Do you have a PR team? Do you maintain relationships with major bloggers / journalist that can publish your content? Did you start nurturing relations with niche bloggers prior to pitching? We do.

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daily Diigo 03/06/2011

In Uncategorized on March 6, 2011 at 8:30 am
  • tags: sports

    • For a lot of those family-owned businesses, every NFL game is like Christmas in terms of revenue, even though it’s only a small portion of the year.
    • Can businesses who rely so heavily upon fall Sundays come up with innovative business ideas to make up for that potential loss in business? In most cases, that’s nearly impossible.
    • So if as an agent, you get the maximum of 3% on a contract, you can get that only after the games are played. If games are not played, you’re going to have agents losing all of that money.
    • a wrench into many big businesses that spend heavily to be an NFL sponsor
  • tags: twitter

    • a simple, powerful, repeatable strategy: Tweet live during an episode’s first run. Tell your viewers about it with an on-air mention.
  • tags: MKTing

    • Apple tried to use evidence to persuade IT execs and big companies to adopt the Macs during the 80s. Ads and studies that proved the Mac was easier and cheaper to support. They failed. It was only the gentle persistence of storytelling and the elevation of evangelists that turned the tide.
    • peer pressure tries to repress these flip-flopping outliers
    • It wasn’t that the majority reviewed the facts and made a shift. It’s because people they respected sold them on a new faith, a new opinion.
  • tags: Groupon

    • one Portland, Ore., coffee-shop owner discovered, getting something for free can get very expensive
    • Not only did she underestimate the number of shoppers her Groupon promotion might attract, the discount offer itself was too generous.
    • business owners like Burke can pay a steep price for marketing experiments. While Posies’ foot traffic shot up by about a third after the promotion, the majority of her new customers did not spend above the value of the Groupon offer. Many of them used multiple Groupons at a time. They also neglected to tip staff members, attempted to use expired coupons and subsequently became irate with staff members when they were refused.

      “I consider it the single worst decision I’ve ever made as a business owner,” says Burke. “I could have done a lot more advertising for $10,000 with a lot less frustration.”

    • the importance of calculating the bottom-line business impact before experimenting with cutting-edge tactics
  • tags: CapitalOne credit loans

    • $50,000 loan from Capital One
    • Small Business Administration-guaranteed loan through Capital One in 2005 to buy printing equipment for his three-person fine art reproduction company in Davidson, N.C. He personally guaranteed the loan—as the SBA requires—and owes about $20,000 remaining. Although he has never missed a payment and his credit score, at 830, is nearly perfect
    • his FICO score could drop 25 to 75 points when the loan’s $20,000 balance gets reported, because the credit rating weighs total debt and the amount of available credit being used.

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